She has built monetization and promotion software. She has led strategy and execution on user adoption and retention at companies of all sizes. Katherine has a background in engineering and education. Design and define pricing plans that utilize quantitative and qualitative methods. Apply best practices of experience design, and learn how to measure the effectiveness of your monetization strategy. Learn how to make your product profitable, including selecting key markets and outreach channels, and build purchase paths that leverage industry case studies. Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn. Apply best practices for how to best engage customers, and retain them for the long term. Understand how to guide users to the a-ha moment of your product as soon as possible, via the activation funnel and sign-up flow. We will dive deep into how to create, validate, and expand a growth loop to achieve our north star business goal.
Then, we will discuss how to go from where we are now, to where we want to be by utilizing growth loops. We’ll start by examining the current business landscape as is. In this course, we’ll approach acquisition and growth with a holistic and integrative perspective. A truly effective acquisition and growth strategy is firmly anchored around the user journey. User acquisition and growth is more than improving conversions and increasing sign-ups.
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